The Associated Press has created an interactive map that can be used as a resource in determining where economic pressure is the greatest and least across the country. The map calculates a stress index for the current month and compares that figure to October 2007 figures for unemployment, foreclosure, and bankruptcy rates.

In his introductory comments, author Ted Anthony stated:

• “Places with large numbers of government jobs – state capitals, university towns, communities with concentrations of hospitals – remain fairly recession-proof. These are places like Columbia, Mo.; Madison, Wis.; the Raleigh, N.C., area; and Athens, Ga.”
• “State government is not hurting that much – at least, not yet.”

Those two statements lend additional support to MCH’s position that institutions are the B2B Growth Markets of 2009!

Over the past several months, we’ve all spent time discussing the election, the economy, and the general business climate. This white paper provides B2B marketers with an overview of the major effects of the economic crisis; the areas of the business market that are most likely to hold their own, or even thrive during 2009; changes on the horizon; and actionable steps that can be taken to adapt in this fluid environment. Click here to download