Learn why institutions are the key to profit in today’s economy.

Listen to the FREE MCH webinar presented on April 21, 2009!

If you’re a B2B marketer and you’re not using a distinct strategy to reach institutions, it’s more than likely that you’re missing revenue opportunities. In today’s economy you can’t afford to leave money on the table.

MCH Presenters John F. Hood, President and Kirk Chritton, Director of Marketing, provided B2B marketers with the foundation to build a profitable marketing strategy in 2009 by covering these topics:

• Understanding the differences between institutions and businesses can mean the difference between a flat year and a growth year.
• Why timing, message, size of purchase, and identifying the correct decision maker are critically important when marketing to institutions.
• The buying practices at institutions require specialized marketing databases. You will underperform if you relying solely on your customer file or response files.
• Institutions represent a $4.3 trillion market that is stable, consistently funded, and creditworthy.

Attendees shared the following comments:

• I liked the straight-forward, practical advice.
• Overall, it was a great webinar. I walked away with a lot of practical advice.
• It reaffirmed my current strategy.

Click here to listen now!

The Stimulus Marketing webinar held on February 18th was an overwhelming success. We’re estimating that more than 500 people listened to the presentation.

John F. Hood, MCH President and Kirk Chritton, Director of Marketing provided an analysis of the stimulus marketing bill and the revenue opportunities it represents for B2B marketers. The key takeaways from the event are that:

• The federal government is channeling hundreds of billions of dollars to institutions.
• Large amounts of money will be released immediately.
• Funding is not just for roads and bridges – there are many sales opportunities emerging.
• Most B2B marketers already do substantial business with institutions.
• Marketers need to use a distinct strategy to get the most from institutions.

Kirk and John provided information on specific institutional funding and who would be making the purchasing decisions at various institutions.

Here are just a few of the comments we received:

• “Good overview with significant categories of spend identified specifically.”
• “Very thorough and well worth the time.”
• “Good summary of the stimulus plan with specific numbers and targets. A number of good leads of where to go for more information.”
• “I look forward to receiving the link to forward to others in our company. I appreciate the fact that the sales pitch was minimal.”

You can still benefit from our in-depth research and projections to achieve greater success in business-to-institution (B2i) marketing. Click here to listen to the webinar. Click here to download the PowerPoint of the presentation.