Learn why institutions are the key to profit in today’s economy.

Listen to the FREE MCH webinar presented on April 21, 2009!

If you’re a B2B marketer and you’re not using a distinct strategy to reach institutions, it’s more than likely that you’re missing revenue opportunities. In today’s economy you can’t afford to leave money on the table.

MCH Presenters John F. Hood, President and Kirk Chritton, Director of Marketing, provided B2B marketers with the foundation to build a profitable marketing strategy in 2009 by covering these topics:

• Understanding the differences between institutions and businesses can mean the difference between a flat year and a growth year.
• Why timing, message, size of purchase, and identifying the correct decision maker are critically important when marketing to institutions.
• The buying practices at institutions require specialized marketing databases. You will underperform if you relying solely on your customer file or response files.
• Institutions represent a $4.3 trillion market that is stable, consistently funded, and creditworthy.

Attendees shared the following comments:

• I liked the straight-forward, practical advice.
• Overall, it was a great webinar. I walked away with a lot of practical advice.
• It reaffirmed my current strategy.

Click here to listen now!

Over the past several months, we’ve all spent time discussing the election, the economy, and the general business climate. This white paper provides B2B marketers with an overview of the major effects of the economic crisis; the areas of the business market that are most likely to hold their own, or even thrive during 2009; changes on the horizon; and actionable steps that can be taken to adapt in this fluid environment. Click here to download