MCH Inc. CEO Peter E. Long announced today that the company would now do business under a new name, MCH Strategic Data. The company has been known simply as MCH since 2001. In addition, the company has a new logo and a new web address – www.mchdata.com.

“This is an important step for our company,” Long said. “For the past 15 years our web address has been ‘mailings.com’ and the company logo has included a stylized postmark. While these have served us well, MCH has grown to provide services well beyond mailing lists. It’s time for our logo and URL to represent that growth.”

Read the full story on the MCH Strategic Data website.

It’s a new year and time to remodel the ol’ Stimulus Marketing blog. You’ll be seeing a number of improvements and upgrades over the next several months. Some will be purely cosmetic; others will shift the foundation and load-bearing walls.

First and foremost, you’ll see much more activity. MCH Marketing Director Kirk Chritton (that’s me) will be the most common presence on the blog, but expect occasional guest blogs from the MCH team. Jackie Finnegan will continue to provide regular input, and CEO Peter Long and President John F. Hood are sure to make an appearance.

We are also expanding the blog’s focus to all aspects of business-to-institution marketing. We will be talking about the tips, tricks, techniques, and trends that successful marketers need to succeed in B2i. That said, our coverage of economic stimulus funding will continue — there are billions of dollars still being allocated to education, healthcare, and local government institutions that you need to know about.

As we go farther forward, this blog will move to a new URL and become more tightly integrated with our main website, www.mailings.com. More on that as the time approaches, though.

For now, thanks for visiting. Be sure to bookmark the site and keeping mind that you can follow us on Twitter (http://twitter.com/MCH4B2i) for regular updates on new blog posts.