Prevention & Wellness – $1 Billion
The Department of Health and Human Services has been given $1 billion to carry out immunization programs and evidence-based clinical and community-based prevention and wellness strategies authorized by the Public Health Services Act. During the debate over ARRA funding, 186 organizations lobbied Congress for this funding and indicated that while Public Health Departments have staff shortages, the majority of the funds would be used to help unemployed workers and their families get critical basic health services.
Specific spending mandates are:
- $650 million to address chronic disease rates through evidence-based clinical and community-based prevention and wellness strategies. The funding may be transferred to other appropriation accounts in HHS, as determined by the Secretary.
- $300 million for section 317 immunization program
o The 317 program is a discretionary federal grant program that provides vaccines to underinsured children and adolescents not served by the Vaccine for Children (VFC) program, and as funding permits to uninsured and underinsured adults. To see how much your state will receive click here. - $50 million for state health-associated infections reductions strategies
The home page for the Health & Human Services Department states “most of Recovery Act funding will go to States, Territories, and Tribes, who will in turn distribute funds through grants, contracts, subsidies, loan programs, etc. Be sure to check your State Web site for information.”
Who will decide what to purchase?
Directors of Public Health Departments will be the primary decision makers. Non-profit organizations could also be grant recipients so a secondary group of decision makers would be the directors of managers of those organizations.
MCH can help you target these decision makers with high-quality marketing data. Request more information using this form or call us now at 1-800-776-6373.
What will they be buying?
Decision makers will be purchasing medical supplies and equipment. In addition, the stimulus package has heavy emphasis on technology so decision makers may also be purchasing computer software, hardware, networking, and support products as well as telecommunications equipment.
What does it mean for your business?
If you’ve been marketing to successfully to Public Health Departments, redouble your efforts. If you haven’t marketed yet to Public Health Departments, call MCH today for an evaluation or use this form to request more information.
MCH is America’s leading compiler of business-to-institution marketing data. We have more than 80 years of experience helping companies sell to healthcare institutions. Contact us today to find out how you can effectively target the $1 billion in prevention and wellness funding.
