Health Resources Services – $2.5 Billion
The Department of Health and Human Services has $2.5 billion that it will distribute, primarily in the form of grants. In general, the funding is to be used to increase and improve the provision of health services to the public. The funding is broken down as follows:
- $500 million for grants to community health centers
- $1.5 billion for grants to community health centers to be used exclusively for construction, renovation, and equipment, and the acquisition of health technology systems.
- $500 million to address the shortage of health care professionals by providing scholarships, loan repayments and grants to training programs.
When will the money be available?
President Obama announced the release of $155 million in grants to 126 community health centers on March 2, 2009. The New Access Point grants are projected to provide health services to 750,000 people and create 5,500 jobs. The remaining funds will be distributed over the next two years. Marketers will need to be proactive and frequently check the HHS page on the recovery.gov site since the grant application and award process is very fluid.
Who will decide what to purchase?
The decision makers will be the Directors of Primary Care Centers. A secondary level of decision makers will be found at Public Health Departments.
MCH can help you target these decision makers with high-quality marketing data. Request more information using this form or call us now at 1-800-776-6373.
What will they be buying?
Decision makers will be purchasing educational, training, and professional development materials, as well as, medical supplies. The stimulus package focuses a lot of attention on technology so decision makers will also be purchasing computer hardware, software, networking, and support. Community health resources decision makers are charged with providing services to uninsured adults and children so they will also be purchasing mobile computing and telecommunication products.
What does it mean for your business?
If you’ve been marketing to successfully to community health agencies, redouble your efforts. If you haven’t marketed yet to community health agencies, call MCH today for an evaluation or use this form to request more information.
MCH is America’s leading compiler of business-to-institution marketing data. We have more than 80 years of experience helping companies sell to healthcare institutions. Contact us today to find out how you can effectively target the $2.5 billion in health resources services funding.
