Building communities in education is as important today as it was 80 years ago

Dr. Forrest E. Long founded MCH in 1928. Dr. Long had many titles — New York University education professor, author, editor, publisher, and administrator. Since hindsight is always 20/20, it’s easy to see that Dr. Long was also an innovator. While at NYU, he became the editor and publisher of The Clearing House, an educational journal for secondary schools. The journal served as a “clearing house” for ideas and research about the new junior high school model for educating students in grades six through nine. Dr. Long also launched an annual conference where junior high principals could meet to exchange ideas and discuss best practices. The educational community pioneered by Dr. Long in the late 1920s became a successful model that is still utilized today.

In keeping with Dr. Long’s vision, MCH and The edWeb have partnered together to create a new forum for educators and educational marketers. The edWeb is an online forum where administrators and teachers from around the country can come together to discuss issues, get feedback, and provide resources and support. Marketers of educational products can utilize this new social media channel to build brand awareness and connect with customers that use their products and services. Marketers can create public communities to discuss issues in education that are particularly suited to their products and to provide information and customer support. They can create private communities to share internal communications regarding best practices, sales and marketing techniques, and training programs.

The edWeb, MMS Education, and MCH conducted a joint survey regarding K-12 Educators’ Use of Social Networks and Content-Sharing Tools. Two key takeaways are that educators see the value of social networking in many areas of education and they are more likely to join a social networking site dedicated to educators. When those educators join the edWeb, will they see information about your company, products, and services?

To learn more about the benefits of joining edWeb, contact your MCH sales representative today. Call 1-800-776-6373 or send a message to sales@mailings.com.

Download and PDF of the final report regarding the K-12 Educators Survey here.