Posts from — January 2010

How will healthcare reform affect the purchasing behavior of healthcare institutions like hospitals, nursing homes, and group medical practices? MCH is planning a webinar for late February on this topic, and we’re seeking knowledgeable people to serve as panelists.

This will be the latest in a series of webinars that MCH has conducted. You can check out our past webinars at: http://www.mailings.com/newsandevents/webinars/

Here are some examples of the types of people we would consider including as panelists for this topic:

• Healthcare marketing consultants
• Hospital, nursing home, or group practice business office managers or administrators
• Healthcare marketing journalists or bloggers
• Marketers who sell to healthcare institutions

If you’re interested in participating in our webinar or know of someone who might be interested please touch base with me at kirkc@mailings.com or 1-800-776-6373.

Two links of interest if you’re involved — or considering getting involved — in social media marketing

Social Media Explorer’s Jason Falls recommends a method to use search to prove social media’s value. If you’re looking to put a value on the time invested in social media, this is a very reasonable metric.

Social media strategist Shannon Paul imagines a world where traditional media and social media integrate. I think she’s seeing the not-too-distant future.

It’s a new year and time to remodel the ol’ Stimulus Marketing blog. You’ll be seeing a number of improvements and upgrades over the next several months. Some will be purely cosmetic; others will shift the foundation and load-bearing walls.

First and foremost, you’ll see much more activity. MCH Marketing Director Kirk Chritton (that’s me) will be the most common presence on the blog, but expect occasional guest blogs from the MCH team. Jackie Finnegan will continue to provide regular input, and CEO Peter Long and President John F. Hood are sure to make an appearance.

We are also expanding the blog’s focus to all aspects of business-to-institution marketing. We will be talking about the tips, tricks, techniques, and trends that successful marketers need to succeed in B2i. That said, our coverage of economic stimulus funding will continue — there are billions of dollars still being allocated to education, healthcare, and local government institutions that you need to know about.

As we go farther forward, this blog will move to a new URL and become more tightly integrated with our main website, www.mailings.com. More on that as the time approaches, though.

For now, thanks for visiting. Be sure to bookmark the site and keeping mind that you can follow us on Twitter (http://twitter.com/MCH4B2i) for regular updates on new blog posts.